Exploring how different societies will value organisations in the future to inform and challenge business direction and strategy.


The Challenge

Faced with multiple reputational challenges, Barclays wanted to understand how the outside world will judge organisations in the future - and hence what changes need to take place within the banking sector to have purpose.

Our Approach

Changing perspectives within the organisation by taking a senior cross-business team through a combination of facilitated conversations with leading thinkers and two-day expert workshops in Johannesburg, London and New York.

Outcomes and Impact

  • Improved recognition of the gap between banking and society and how to bridge it.
  • Thought leadership on sociallly valued organisations shared internally and externally.
  • Creation of a longer-term citizenship strategy and identfication of iconic actions befitting a socially valued bank.

“Business in 2020 should show more humanity.”

“Just as the drinks sector cannot walk away from obesity, so the banks have to square up to inequality.”

Workshop Participants